Published inAtlasUnderstanding Progressive Martech and How to Use it to Drive Insane GrowthLook at any of the top CMO reports of 2021 and there is a good chance martech will be somewhere towards the top of CMO’s strategic…Sep 28, 20211Sep 28, 20211
Published inAtlasThe Fifth Law of Customer Retention — Improving Customer Retention is a Bi-Product of Fixing the…In the first four Laws of Customer Retention, we defined a series of equations that describe customer retention and the major forces that…Apr 9, 2021Apr 9, 2021
Published inAtlasThe Fourth Law of Customer Retention — Cross-Channel Messages are the Attraction Forces That…In the first two laws of customer retention, we focused on determining the probability of retaining a customer and the retention pulse of…Feb 11, 2021Feb 11, 2021
Published inAtlasAre You In The “In-Group”In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your…Dec 22, 2020Dec 22, 2020
Published inAtlasThe Third Law of Customer Retention — Retained Customers Are The Growth Engine Behind Organic…In The First Law of Customer Retention (previously published here), we defined retention and provided an equation which helps determine…Dec 21, 2020Dec 21, 2020
Published inAtlasWhen to Leverage Blockchain & Cryptocurrencies to Drive Experience GrowthWhat are cryptocurrencies like Bitcoin and Litecoin? What is the difference between the cryptocurrencies and blockchain networks that…Nov 9, 2020Nov 9, 2020
Published inAtlasThe Second Law of Customer Retention: Retention is not a Single Moment in Time, but Rather a…In The First Law of Customer Retention (previously published here), we talked about how retention is a cornerstone to sustainable growth…Oct 12, 2020Oct 12, 2020
Published inThe StartupThe First Law of Customer Retention: The Probability of Retaining a Customer Is Dependent Upon the…Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience. It measures the…Aug 19, 2020Aug 19, 2020
Published inAtlasUnderstanding Product Growth & The Tactical Steps to Achieve SuccessOne might think Product Growth is “Product Management”, “Growth Marketing” or “Product Led Growth”. It’s actually a bit of all three.Jul 13, 2020Jul 13, 2020
Published inAtlasA Tale of Two Police DepartmentsIt was the best of times; it was the worst of times…and these were just a few days apart.Jun 10, 2020Jun 10, 2020
